find the road not taken

More About Our Experience

100x100_BrassCompassMichelle Draghetti – Biography In both past and present roles, Michelle Draghetti has helped clients discover the true uniqueness of their brand and how it appeals to their target audience, differentiating it from the competition and creating clear, consistent messaging across all marketing efforts and materials.

Some key experience includes:

  • Brand development and launch of the Wateroos brand of children’s beverages
  • Brand development and launch of the Diva Delectables line of gourmet foods
  • Brand development for BioDefense Corporation’s MailDefender,a product designed to decontaminate hazards from the mail
  • Television campaigns for clients such as Concord Trailways and Spring Harbor Hospital
  • Brand strategy and broadcast campaigns for Day’s Jewelers
  • Tripling nationwide case sales for Three Olives Vodka in under two years with national print advertising campaigns and promotional programs
  • Brand strategy, package development and national promotional campaigns for Quintessential Gin
  • Marketing and advertising campaigns that generated record sales for IDEXX Laboratories‘ food and environmental safety products division
  • Part of the marketing team that grew Sheraton Hotelsfrequent traveler program (now known as the Starwood Preferred Guest program) from 60,000 members to over 1.2 million
  • Branding and launching Perot Systems’ dotcom businesses BillingZone.com and Time0.com

For detailed strategy, writing and design samples, please email us.

Our Experience Includes:

  • Business-to-business
  • Business-to-consumer
  • High Technology
  • Biotechnology
  • Retail
  • Packaged goods
  • Transportation and Travel
  • Healthcare

Our partners include

  • Spark Creative
  • Sarah Downs Creative & Copywriting Services
  • 423 Interactive
  • The Media Mogul
  • McPherson Photography
  • Clement Creative
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